You have your own style — you should feel confident and comfortable with your hair styling products. That’s why we created Axe Max Hold Hair Styling Gel, our strongest hold gel for all types of hair. To give you the look you want, we developed a lightweight formula that can provide you with all-day control and long-lasting shine. But don’t worry — just because Max Hold Hair Gel is super strong and offers 12 hours of lasting control, it won’t leave you with that spiky or sticky-wet look.

Axe Max Hold Hair Styling Gel is our strongest hold gel for all hair types, giving you 12 hours of lasting control
You won’t get that sticky gel feeling all over your hands with this lightweight hair gel formula
Feel confident in your style thanks to our Max Hold Gel that offers all-day control and long-lasting shine
This alcohol-free styling gel formula will give you the look you long for without that spiky or sticky-wet look
Using Axe Max Hold Gel is simple; Squeeze out the desired amount of gel and rub it between your hands; Evenly rake the gel through damp hair, adding more as needed; Style with your fingers or a brush before blow drying or air drying
Compliment the Max Hold gel by first cleaning your hair with AXE 2-in-1 Shampoo + Conditioner