We promise to make cereals that balance great taste, quality ingredients and affordability. Everything you want in a cereal and nothing you don't. Made using renewable wind energy. We purchase wind energy credits to offset 100% of the electricity used to make the cereal in this box.We have spent four generations handcrafting our delicious, nutritious recipes to give you an easy way to take a break. It's like a little moment of "me time" first thing in the morning.