Joico Color Balance Purple Shampoo

A color-balancing shampoo for blonde or gray hair Features a unique color-correcting formula to maintain cool platinum blondes & silver foxes Contains Multi-Spectrum Defense Complex to protect color against fading Blended with Bio-Advanced Peptide Complex for repairing from root-to-tip Instantly banishes brassy or yellow tones on blonde or gray hair Adds shine & combats frizz Leaves hair soft, smooth & manageable with vibrant color