The best love is the best food and the best food should be available to all furry friends. We celebrate the incredible bond between human and pet. It's why we''re called "I and love and you". We are pet parents too - the type who bring their pets to work. We started small, in a pet food store in Boulder, Colorado creating raw food for pets before healthy pet food was a thing. We're still independent and employee-owned, but our dream has grown into a mission: to help all pets live happier, healthier lives. Yeah, we're obsessed, just living up to our name.