Colgate Sensitive Whitening toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. It provides long-lasting sensitivity relief and removes surface stains to help keep teeth whiter and brighter (with regular brushing vs. non-whitening toothpaste).

• Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with twice-daily brushing)
• Maximum strength FDA-allowed antisensitivity active ingredient
• Superior stain removal formula helps to restore teeth's natural whiteness (with regular brushing vs. non-whitening toothpaste)
• Builds increasing protection against future sensitivity (with continued twice-daily brushing)
• Freshens breath with fresh mint gel