Each cup of Activia Probiotic Greek needs several hours of slow fermentation to get our thick & creamy texture. It's our way to help you give your gut some love. Because that's what really counts. We are on a mission to help you feel good, starting from the inside. And with our 20 years of devotion to gut health, we make loving your gut easy. That's why we make our delicious probiotic Greek yogurt with carefully selected ingredients: Billions of live & active probiotics + 12g protein per 5.3 oz. cup + Vanilla flavor