The Truth About Free From
Throughout our stores, you’ll find a range of products proudly displaying a “Free From” badge. That’s because we take a lot of pride in what doesn’t go into them. Whenever you see “Free From,” you can safely know that those products are free from over 101 artificial preservatives and ingredients.
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Check out everything from Simple Truth and Simple Truth Organic®!
Here's a List of Ingredients You Won't Ever Find in Simple Truth® & Simple Truth Organic® Products:
Acesulfame-K (acesulfame potassium)
Acetylated ester of mono- and diglycerides
Ammonium chloride
Artificial colors (Synthetic and FD&C Certified)
Artificial flavors
Aspartame
Astaxanthin, acceptable in supplements, if natural
Azodicarbonamide
Autolyzed yeast extract
Bentonite (acceptable in supplements)
Benzoates in food
Benzyl Alcohol
Benzoyl peroxide
BHA (butylated hydroxyanisole)
BHT (butylated hydroxytoluene)
Bisulfites
Bleached flour
Bromated flour
Brominated vegetable oil (BVO)
Calcium bromate
Calcium disodium EDTA
Calcium peroxide
Calcium propionate
Calcium stearoyl-2-lactylate
Calcium sorbate
Cap rocaprylobehenin
Carmine
Certified colors
Cochineal
Cyclamates
Cystine (I-cysteine), as an additive for bread products
DATEM (diacetyl tartaric and fatty acid esters of mono and diglycerides)
Diglycerides (acceptable in supplements)
Dimethylpolysiloxane
Dioctyl sodium sulfosuccinate (DSS)
Disodium calcium EDTA
Disodium dihydrogen EDTA
Disodium guanylate (GMP)
Disodium succinate
Dimethylamylamine (DMAA)
EDTA – ethylenedia mine-tetra acetic acid – chelating preservative
Erythorbic acid
Estergums
Ethanol, ethyl alcohol, except that which is used as a natural flavor carrier
Ethyl vanillin
Ethylene oxide
Ethyoxyquin
FD&C colors (food dye & color)
Glycerol ester of wood rosin
Hexa-, hepta- and octa-esters of sucrose
High-fructose corn syrup
Hydrogenated/partially hydrogenated fats & oils
Hydroxpropyl guar gum
Meth ylene chloride
Methyl silicon
Monoglycerides (acceptable if plant derived)
Monosodium glutamate (MSG)
Neotame
Nitrates/nitrites
Oxystearin
Parabens
Partially hydrogenated oil
Polydextrose
Potassium benzoate
Potassium bisulfate
Potassium bromate
Potassium hydroxide
Potassium metabisulfite
Potassium nitrate or nitrite
Potassium sorbate (acceptable in supplements only)
Propionates (calcium and sodium)
Propyl gallate
Propylene oxide
Propylparaben
Saccharin
Simplesse
Sodium aluminum phosphate
Sodium aluminum sulfate
Sodium benzoate
Sodium bisulfate
Sodium diacetate
Sodium ferrocycanide
Sodium glutamate
Sodium metabisulfite
Sodium nitrate/nitrite
Sodium propionate
Sodium sterol lactylate
Sodium steroyl-2-lactylate
Sodium sulfite
Solvent extracted oils, as standalone, single-ingredient oils (except grapeseed oil)
Sorbic acid
Sucralose
Sucroglycerides
Sucrose polyester (Olestra, Olean)
Sulfites (sulfur dioxide), acceptable if naturally occurring, e.g., vinegar
Tartrazine
TBHQ (tertiary butylhydroquinone)
Tetrasodium EDTA
Trans fatty acids
Vanillin, synthetic