Appleton N135 Stoneybrook Rd Appleton, WI 54915 (920) 997-0232 change store

Our Brands

Roundy’s brings superior quality, freshness, variety and value to you in our grocery store brands. Found in every aisle of our store, our brands offer the same or better quality as national brands – with up to 30% savings every day.


our own brand

Roundy's brand is our line of affordable, high quality products that are equal to or better than the leading national brands. Roundy's brand...quality you expect at a price you can afford.



our premium brand

Roundy’s Select is our exclusive collection of outstanding
products that combines premium ingredients with exceptional quality. Together, they create the best Roundy’s has to offer... Roundy’s Select.



our organic brands

Simply Roundy’s Organic represents the very best of what nature has to offer. Our organic foods are minimally processed and always free of additives, and artificial colors and ingredients. Simply Roundy’s Organic...just how nature intended. 
Full Circle by Topco is 100% organic and natural, great tasting and environmentally friendly - at very affordable prices. 
Full Circle...a natural choice.  



our Italian brand

Roundy’s Italian Classics brand is an assortment of truly
authentic products that are both made with traditional
Italian ingredients and produced to genuine Italian standards. Roundy’s Italian Classics…bring home the taste of Italy.



our seafood brand

Roundy’s Fisherman’s Reserve is a full range of premium seafood choices that bring incredible selection, premium quality and ocean-fresh flavor right to your table. Fisherman’s Reserve…discover what you’ve been missing.



our produce and deli brand

Roundy’s Fresh is a line of high quality products delivered at their peak of freshness direct to store from our handpicked regional farms and vendors. 
Roundy’s Fresh...the goodness of the farm delivered right to your table.



our baby brand

Tippy Toes is our line of baby care products that covers the little ones from head to toe. Trusted by parents for quality and at prices better than the national brands.
Tippy Toes… caring for your baby from head to tippy toe.



our health and beauty brand

TopCare by Topco offers the best value in overall health and beauty needs for your family. Made with the same FDA-approved active ingredients as the national brands at reasonable prices. TopCare has all you need for your everyday routine. TopCare...because we care. 




Copyright © 2016 Roundy's Supermarkets Inc

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